Once upon a time, Instagram was my favorite app on my phone. That seems like a long long time ago, even by 2020’s warped sense of time.
“On CNBC’s “Squawk Box” Friday morning, Mosseri said Instagram’s advertising business requires certain data to show users relevant ads and to provide value for its advertisers, the majority of which are small and medium-sized businesses.
“If the ecosystem changes in a way that advertisers can’t really measure their return on investment, that’s really going to be, yes, somewhat problematic for our business, but it’s going to be problematic for all the big ad platforms roughly equally, so I’m not that worried about it over the long run,” he said. “It’s going to be much much more problematic for all the small businesses. There are millions of them out there that rely on us to target customers and to reach those customers. Particularly during a pandemic when they’re hurting.”
This is Facebook’s political/PR strategy on this issue: (1) to ask everyone to ignore the plain truth that Apple’s changes to IDFA tracking are for exactly the reason Apple states: to give users control over their own privacy; and (2) to claim that Apple’s actions aren’t hurting Facebook but instead are hurting “small businesses”. Small businesses are taking advantage of privacy invasive user-tracking ad placement, but if their ads are less effective without privacy invasive user-tracking, then so be it, they’re less effective. The idea that we don’t dare do anything good for privacy that might reduce the efficacy of user-tracking ads because “pity the poor small businesses” is sophistry.
And give me a fucking break with bringing the pandemic into this. It’s especially infuriating coming from Facebook, of all companies. Maybe if they weren’t the main vector for the disinformation and anti-science nonsense that has prolonged the pandemic by turning it into a needless culture war, their “concern” would ring more true.”